Design & UX Services
We will work with you to create colorful, delightful experiences for your audience.
No matter how well your site or app functions on the backend, it's the front-end that gets all the attention. That's why creating an engaging and intuitive user experience (UX) is vital, and hard work.
First things first, you have to get in the head of your user. You have to see things through their eyes and organize for the way they will navigate. You need to understand why someone is on your site, what they are looking to learn, and where they're going to go to get it.
To create an engaging and intuitive user experience you need to create both beautiful functionality and organic usability.
Research
While solid user-centered design starts with firm objectives and goals, the first real step is research. A successful design and UX starts with an authentic understanding of user needs -- never assumptions. During the research stage, we help you discover knowledge gaps and validate or negate your assumptions with real user expectations. We create an informed strategy that will support both user needs and business goals.
- Goal Analysis
- Personas
- Workflows
- Competitor Benchmarking
Information Architecture (IA)
Ensuring that the visual structure and information presentation is in line with user persons and expectations is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place, and at the right time. Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.
- Site Architecture
- Wireframes
- Layouts
- Clickable Prototypes
User Testing
This goes back to that assumptions thing. Based on the goals set at the beginning of the UX process, we conduct user-testing sessions and perform detailed analysis to transform data and insight into actionable design improvements. We use a variety of methods to gather user feedback that range from remote user testing to one-on-one sessions. We've love to hear from the users and are always open to findings that will make the end result better.
- Story Boards
- On-site Testing
- Remote User Testing
Look & Feel Design (User Interface)
This is the "make it look pretty part." While the IA is important, it doesn't facilitate engagement on its own. As a result of our research and user testing, we can appeal to users on a deeper and more emotional level. Creating an immediate bond with the user and taking them on a journey through design and interaction.
- Branding & Style Guides
- Design Comps & Mockups
Front-End Code Development
The front-end is what users see and interact with, so it's got to be good — and lucky for you, we?re good. We make sure that everything looks and feels exactly as designed and has been properly tested on all relevant platforms. Using the latest technologies, we make sure the design is translated into a functioning code that adheres to current standards and seamlessly integrates with your back-end system.
We take pride in the work we create.
At All Ears we help you formulate and execute your digital marketing goals with a focus on modern mobilization technologies and techniques.
From simple responsive emails & landing pages to large Drupal sites or even full marketing automation executions using Hubspot, we can help you find a solution to reach and delight your customers.